Pay-Per-Click Ad Campaigns

We will help your business weigh the Pro’s and Con’s of PPC Advertising.

The Pro’s:

Predictability – maintain control of costs, operate under a fixed or variable budget, adjust investment seasonally.
Immediate and predictable results – start advertising today, get traffic today. For the most part, the PPC advertiser can control where their site appears in search results.
Geo-targeting: the ability to restrict advertising to local markets, or deliver different ads to different geographic regions.
Tracking ROI is relatively easy. Feedback from PPC campaign results drives ROI higher over time, and can even help with SEO strategy.
With a well designed site already in place, minimal “on site” changes are required – just add landing pages.

The Con’s:

ROI is heavily dependent on the Website’s ability to convert traffic into sales.
Requires an ongoing commitment to measuring, managing, and refining the campaign.
Traffic can be brought in immediately, but optimizing and refining a campaign can take months.
Depending on the scope of the campaign, developing creatives (ad copy and headlines) can be expensive.
PPC may be far more expensive than SEO, although effective PPC campaigns can actually cost less.

Proactive Networking’s High-Level PPC | Pay+Per-Click Advertising Process: